To much of a high volume/low percentage shooter who brings little else.
How is he high volume/low percentage? He only averages 14 attempts per game for his career, and averages 1.23 pps. His FG% isn't great (although not terrible either, at 43.2%), but that's not taking into account that nearly 1/3 of his makes are 3's, and that he gets to the line, and converts (86% for his career).
His eFG% last year was 50% on the dot. To put that in perspective, Iguodala's was 49.5%, despite making 45.6% of his attempts. Andre Miller's was 49.4%. On the high end of the spectrum for guards is LeBron (51.8%). Kobe's was 50.3%. Low percentage shooters would be guys like Carney (45.2%). Josh Smith was 46.8%.
If you're just looking at fg%, then I could see Gordon being a low percentage shooter. But that doesn't really tell the whole story, IMO. When you factor in 3's, Gordon's a very high percentage shooter.