I dont know if this is a bad idea for the simple fact they are selling the shoes for 40 bucks. They are not making a major profit off of them and they look to be distributing them through schools. 40 bucks for a basketball shoe, no matter how gimmicky, is a steal. That is pretty cheap for a nike shoe and VERY cheap for a shoe that is somewhat custom. It's not easy if you have wide feet to find shoes that fit well as they are designed with more narrow feet in mind.
When I first read this I thought it was a joke then the Jordan logo of him dunking with his legs open suddenly turned into a silhouette of that same logo but with a tomahawk in his hand lol