It is apparent that most of you don't see what it is that makes a player a star. You seem to think it is what they do on the court. But that is not in fact the case!
Talent and superior skill are necessary, since without that, there's no basis for stardom. But beyond an above-average ability, what separates one player from another is marketing! :up:
The NBA influences broadcasters to focus on one player and make note of his exceptional skill. Even though there are others on the court with simillar unique qualities, this one gets more attention. Not only is his name called more, but advertizers latch on, and put his visage in the public eye. The NBA cultivates this image, and attempts to turn the player into a role model, someone that everyone wants to emulate...."like mike, I want to be like....."
Not all players make it to this point, the better you are for a longer period of time, the more the hype seems to fit. Not only that, but your conduct off the court now becomes an issue. You are being positioned to be a role model. You are being postioned to be a shill for consumer products. You are in line to make more money as an advertizing object than you ever will be payed to play the game!
:nod:
And now, my little dumb-ass, which one of you will become the darling of the NBA, the one who gets the lions share of the endorsements? Anyone of a number of players will do, and if you don't make it because you can't keep your dick in your pants, or because you get into fights in bars, or because you make lewd or obnoxious comments, it's not going to be YOU!
We're looking for stable players with a professional demeanor and attention to detail, like working hard, being on time, communicating in a considerate manner, and dressing to impress.
After all, we're grooming you to make hundreds of millions in product endorsements. The last thing we need is to invest a fortune in your image to have ourselves being embarrassed by your conduct off the court. We don't want another Kobe!
That's not the image we want associated with our product or our company. NOW DO YOU GET IT, DIPSHIT?!?!? :eek2:
If we're going to hype you and your skills and get the masses to do this :hail:
We expect you to cultivate an image that promotes worthy qualities that others will emulate. Not everyone can be a great basketball player, but they can dress like you, and wear your shoes! And we want you to wear the products that we want to sell, to the people who have the MONEY TO BUY THEM!
Poor people in the Ghetto don't have the money to spend the little rich white boys do. We can make a lot more money, and so can you, if we sell to them. SO wear the fuckin suit you DOPE! Look good in it and wear it with pride, so we can use you as a role model who wears nice clothes. Then we can sell all the people who want to be like you clothes that make them look good.
We're tired of just selling sneakers and softdrinks. There's only so much of a market for hip-hop, and most of the white boys parents aren't down with that. There are so many everyday products we could sell, if only you presented a respectable enough image!
Is that keepin' it real enough for you MORON? :huh:
