How to help the Hawks
Marty Burns, SI.com
Feuding owners. Questionable draft choices. One-sided trades. Isaiah Rider.
Hawks fans have seen it all from their team in recent years. Latest move: On Tuesday, Atlanta traded its second-leading scorer, Al Harrington, to the Pacers for a couple of used basketballs and a jug of Gatorade. (OK, so maybe they actually got a future first-round pick, but you get the drift).
Three years ago, the Hawks send forward Rasheed Wallace to Detroit at midseason in exchange for "cap space." The Pistons went on to win the NBA title. The Hawks couldn't find any big-name free agent to take their money.
And let's not even go into last year's Boris Diaw fiasco.
So how can the Hawks turn it around? How can they change their image as the new version of the old Clippers? How can they get the hoops blood flowing again in the ATL?
Here's my five-step process:
1. Get the ownership situation settled
Call Judge Judy. Have a free-throw contest. Heck, get the parties together for an old-style Southern duel, with firearms at 10 paces. Whatever it takes, the Hawks need to get their unsettled ownership situation straightened out.
The team's current bloc of owners, Atlanta Spirit LLC, is trying to hold onto control of the team after a judge ruled it had to sell to former partner Steve Belkin. The Spirit group, which remains in power pending an appeal that could carry well into next season, insists it is not holding back on player spending.
But many around the league believe the protracted nature of the Harrington trade, and GM Billy Knight's refusal to take on long contracts, was at least due in part to the unsettled situation in the front office.
As long as the Hawks have the Belkin mess hanging over their heads, they won't be able to thrive. Maybe NBA commissioner David Stern can get the parties together again and broker some kind of agreement.
2. Add a star
Young teams do not win in the NBA. As promising as Josh Smith and Marvin Williams might be, each remain more of an athlete and less of a basketball player. Even the emerging Joe Johnson, currently helping Team USA at the World Championships, is unproven as a team leader.
If the Hawks are going to take the next step, they must spend some of that cap money they keep hoarding on a superstar to lead them and guide them.
Johnson ($70 million over five years) and Speedy Claxton ($25 million over four) are a decent start. But Atlanta eventually will need a stud, preferably a big-time big man, sort of like what the Bulls did with Ben Wallace this summer.
Allen Iverson, who was rumored to be headed to the Hawks in an offseason trade, might not be a perfect fit in terms of style of play. But Atlanta needs someone like an Iverson to serve as a go-to guy for all the young kids and show them how to win. Which brings us to the next one ...
3. Sell the ATL
Yes, the Hawks have tried in the past to land marquee stars, only to be snubbed. But Atlanta is a popular city with NBA players, and there is no reason players won't go there if the money is right.
The Hawks need to use Atlanta as a favorable asset in the recruiting game, the way the laid-back but first-class Suns organization sells Phoenix and its climate to prospective free agents, while keeping in mind that money talks. Sometimes you might have to overpay a little (as with Johnson).
Meanwhile, the Hawks organization needs to reach out to hoops fans in the area to improve the atmosphere at Philips Arena. One local Atlanta sports talk radio host claims his city consistently draws some of the highest TV ratings for pro basketball in the country. He says those fans just don't go to games.
I have no idea if that is true or not, but there is no doubt a big city such as Atlanta would embrace the NBA if the team was good.
4. Stick with Woodson
While Hawks coach Mike Woodson endured his share of growing pains during his first two years, he did preside over a 13-win improvement. He deserves a chance to continue for a couple of seasons, at least so he can implement his vision of the Hawks as an athletic defensive-minded team in the mold of the Pistons, whom he once coached as an assistant under Larry Brown.
One of the worst ways to turn around a franchise is to change coaches willy-nilly. The Hawks already have gone through three coaches since their last playoff appearance in '99 (Lenny Wilkens, Lon Kruger, Terry Stotts). The best thing they could do now for the development of youngsters Smith and the Williams boys is to turn them over to Woodson and give him a fair chance to do his job.
5. Lose those unis
OK, so this one is more a matter of personal taste. But is there any uniform uglier than those mustard yellow numbers the Hawks were sporting at times last season? Yikes.
Hold a bonfire on Opening Night, and toss those babies right into the pile. If nothing else, it would be a symbolic gesture for a team that could use a fresh start.
6. Fire Billy Knight
...and make sure he never ever returns again.
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Marty forgot one, I had to help him out.