First and foremost let me just ask who this is directed at here on the board? Apparently Randy seems to think its directed at a certain someone here also. Maybe you need to lighten up a bit? I did not call you a single name did I? I spoke on the part of the rule that I thought was unneccesary and gave many reasons why. This has nothing to do with keeping it real nor does it have as much to do with hip hop as it does the NBA using their marketing skills to trick the average jackass fan into thinking they are tightning the screws and making the image better. You seem to be the expert in NBA marketing so you should see this. These press releases, the coverage, statements from David Stern..."we are cleaning up the game" Im saying 'Riiiight sure you are'
Now where to start? :lol:
It is apparent that most of you don't see what it is that makes a player a star. You seem to think it is what they do on the court. But that is not in fact the case!
Talent and superior skill are necessary, since without that, there's no basis for stardom. But beyond an above-average ability, what separates one player from another is marketing!
The NBA influences broadcasters to focus on one player and make note of his exceptional skill. Even though there are others on the court with simillar unique qualities, this one gets more attention. Not only is his name called more, but advertizers latch on, and put his visage in the public eye. The NBA cultivates this image, and attempts to turn the player into a role model, someone that everyone wants to emulate...."like mike, I want to be like....."
Apparently you fail to realize that alot of American sports fans, especially basketball fans, like to be the first on a new player in high school and college. Alot of these guys are already talked about and watched closely before the NBA marketing machine even gets to "make them". Was AI made by the NBA or was he a solid player in the NCAA? Who poses skills like him to score that isnt a star? Was he not watched closely going into the NBA because he was a great player in college? How about Tim Duncan? Magic and Bird? Kareem? Even Michael Jordan...can you tell me that it wasnt apparent before these guys go into the NBA that they were great basketball players? Alot of these stars are already stars before they hit the league and its apparent to alot of sports fans that these guys are something special. Cut out the so-many-players-are-created-equal crap. They really are not and its very apparent.
We're looking for stable players with a professional demeanor and attention to detail, like working hard, being on time, communicating in a considerate manner, and dressing to impress.
After all, we're grooming you to make hundreds of millions in product endorsements. The last thing we need is to invest a fortune in your image to have ourselves being embarrassed by your conduct off the court. We don't want another Kobe!
That's not the image we want associated with our product or our company. NOW DO YOU GET IT, DIPSHIT?!?!?
Groom? Wow. I dont think I would put it like that but you speak how you feel.
The NBA wants the top talent and alot of the talent is coming from the innercity. They know someone of these players come from an environment that is 180 from the new life they will lead once they get into the NBA. Again, let me get back to the bs that is this new clothing rule....why mandate a clothing rule then go around and toot your own horn about it? Why not mandate classes to help them prepare for managing money? Why not have them take classes on investments and the business side? Why not have people explain to these players people will try to take advantage of you in situations. If you dont point a 21 year old NBA player making 5 million a year in a direction for the future they go and party. This is where alot of these problems come from, partying and having money to spend on your "boys" and girls. You much rather be lied to by thinking putting Kobe in a suit before flying to NY means people will forget he was put on trial for rape. If only Portland would have known this whole time all they needed to do was make their players wear suits....heck who knows how many titles they could have won. Apparently a suit changes your attitude or the dark side of life you seem to enjoy.
This is not the image we want associated with their product? LOL. Does Reebok not know AI is a little edgy? Damn right they do and they are appealing to white kids who want to rebel, the hip hop community that is very much about sneakers, and people who play basketball. The NBA doesn't want to associate themselves with hip hop and 'partying' yet they take a song called 'Lets get retarded' (which in "keeping it real terms" :rolleyes: is talking about getting f'd up) and change the words around and use it as a national slogan.
We expect you to cultivate an image that promotes worthy qualities that others will emulate. Not everyone can be a great basketball player, but they can dress like you, and wear your shoes! And we want you to wear the products that we want to sell, to the people who have the MONEY TO BUY THEM!
Um Rick? Dont you think if it was about that then they would continue to let players wear clothes most of America can afford as oppose to 5 thousand dollar designer clothes and suits? White America has a hand in the major hip hop businesses so its not about them pitching product they own. Jay-Z is a known ex-crack dealer, gangsta rapper, who often promotes sex in his music but he has the highest selling reebok shoe of all time. 50 cent? Also has a deal with reebok and his 'g-unit sneaker' is 2nd only to Mr. Jay-z. Again what world are you living in? You think these corporations want a perfect image or do they actually enjoy having someone who the media wont shut up about? Bad press is still press and advertising.
Poor people in the Ghetto don't have the money to spend the little rich white boys do. We can make a lot more money, and so can you, if we sell to them. SO wear the fuckin suit you DOPE! Look good in it and wear it with pride, so we can use you as a role model who wears nice clothes. Then we can sell all the people who want to be like you clothes that make them look good.
I think you need to take a trip to South Philly, NY, LA, etc and see what the "poor people" in the ghetto are wearing. People in the innercity are sold these products like everyone else. Most of the trends the rich white boys are following are trends from the inner city. Kids and young adults rather dress like Stephen Jackson in Roc-a-wear shirts and Sean John pants than in Armani, Guess, or any of those.
We're tired of just selling sneakers and softdrinks. There's only so much of a market for hip-hop, and most of the white boys parents aren't down with that. There are so many everyday products we could sell, if only you presented a respectable enough image!
Is that keepin' it real enough for you MORON?
Only so much of a market for hip hop? Hip hop is a MEGA business bringing in a huge amount of revenue on products ranging from sneakers to clothes to drinks (alcoholic, energy, and regular) to music to DVDs to food to even cars now. You are giving American parents alot of credit for them monitoring their children like that. According to Forbes and other media outlets it seems that anything "hip hop" (I use that very very loosely) is going platnium.
You seem to be falling for the NBAs lattest marketing ploy. Which is shake up the league with a rule and include parts of the rule to be so over the top that it causes people to believe you are making major changes. Again ill use AI and Kobe as it pertains perfectly to both of us and ask you this....Does putting a suit on both these guys keep them from getting themselves into the trouble they have over the last few years? Answer that one for me.